Jumping Space Studio

Client

MR.DIY

Project

MR.DIY TVC

Year

2023

Create a continuous "Semua Ketemu Di Sini" campaign to reinforce MR.DIY as a general store, not just a homeware shop. While the campaign has boosted top-of-mind awareness, MR.DIY must still shift consumer perception to compete with specialist stores. By addressing key moments of need, the campaign can further establish MR.DIY as the go-to place where everyone finds everything they need.

BACK