This campaign demonstrates the potential of the Philips Digital Rice Cooker in elevating everyday dishes and highlights how effortless the process is. It aims to motivate users to upgrade their current rice cooker to the Philips Digital Rice Cooker.
For its digital activity, Philips will share a one-pot recipe on Instagram every week to reflect a specific mood, showcasing a dish cooked exclusively in the Philips Rice Cooker.
Users can comment on the post with their mood of the day, and Philips will select some commenters to create a recipe inspired by their moods using the one-pot cooking method.