"Semua Urusan" refers to all the needs that may arise in our daily lives. While moments happen occasionally, urusan occur regularly — from the moment we wake up until we go to sleep. Life isn't just about big, occasional moments; it's about everything in between. It's about the mundane, little things like eating, drinking, sleeping, and running errands. MR.DIY has everything you need for all your everyday urusan.

We also came up with an idea for ambient advertising, strategically designed to inject the campaign into everyday urusan — spotlighting MR.DIY items in unexpected, clever ways that blend right into daily life.