In Bahasa Indonesia, 'jadi' is often shortened to 'jd,' making the brand name catchier while reinforcing JD.ID's role as the go-to e-commerce platform for virtually everything. The phrase 'Jadi-in' also reflects JD.ID's commitment to product authenticity. The word 'Jadian' can mean 'in a relationship' or 'agreeing on something.' We want to utilize this local term to enhance the laid-back tone of 'jadi-in aja' with fun visuals in our communication. This playful tone can further amplify the feeling of joy when purchasing items from JD.ID.