The new logo retains the star element from the current design to symbolize Beauty Haul's commitment to continuous improvement while embracing a retro-futuristic aesthetic, where the star represents both the carefully curated product selection and the unique customers, each like a star, whom Beauty Haul strives to serve with ease and excellence.

There is not only a single standard to beauty. Your beauty is what you choose to express. Be free. Play around with skincare, makeup. Experiment with different looks, present yourself in multiple ways. Express every dimension of your beauty. Your beauty is for you to play with.