The phrase ‘Akan Kuhadapi Dunia Tapi Indomie Jumbo Dulu!’ is a playful evolution of ‘Akan kuhadapi semuanya…’ and has been embraced by younger audiences on social media. It is often used to describe big moments ahead, followed by a humorous coping-mechanism punchline at the end.
We create a shareable sticker pack for WhatsApp or Instagram that audiences can use in their daily conversations when they have their own ‘hadapin dunia’ moments.
Leverage the campaign hype further with an interactive Instagram filter that encourages UGC, allowing audiences to share their ‘hadapin dunia’ moments.
