Unleash potential by empowering every child’s right to explore and discover talent by utilizing Naura Ayu—who has already unleashed her true potential—as the face of the campaign Berani Jadi Hebat.
We also designed two educational board games as collateral to help children unleash their potential through play and fun.
To reach their potential, maintaining a healthy body is essential. One way to stay healthy is by drinking milk. That’s why we believe it’s important to redesign the packaging to make it more appealing to kids. In addition, we have also rejuvenated Boneeto’s social media content. The design style and layout are tailored to attract kids by incorporating doodles, while still appealing to moms with a more monochromatic tone.